Information architecture is a relatively new term, coined in the 1970’s by Richard Saul Wurman. It encompasses the organizing and structuring of information systems. It may seem like something of an esoteric idea, and in fact there is much debate as to the actual definition of the term as it applies to different sectors of information systems, but it represents a very real opportunity for information technology experts to ply their trade.
In order to understand where the business opportunity comes in when discussing this field, it is necessary to get a better understanding of just what information systems are and how integral they are to a business’s success. Business today is all about information… having information, imparting information and gaining more information to help your business grow. The better you can manage that information, the more successful your business is likely to be.
There are many components to information management, including developing and maintaining computer systems, creating websites, and employing social media to both advertise and keep in contact with current and potential customers. Taking all of these components and forming them into one cohesive package is what information architecture is all about. Think of it in the same way as traditional architecture… taking random ideas and organizing them into one functional design.
Just as an architect produces the blueprint that contractors and designers work from to build the final product, so too does an information architect produce a cohesive information system that a business can use as its foundation. And as a skilled IT professional, you can take that need for an information architect and create a business opportunity for you to step in and provide the guidance that businesses so desperately need.
When you consider information architecture this way, you realize that it’s not just an idea; it’s a very real need for all businesses, large and small. It’s up to you to make sure that business owners understand this as well and begin to see what an asset you could be for them in this capacity. You can help them to consider how important it is to manage their information properly and that includes having the right person to do the job.
Clearly, this can open up a major pathway to business opportunity for IT professionals. Who better to step in and provide the technology management skills so integral to successful business? You can provide information management, development and maintenance as well as the unique ability to organize all information systems into one smoothly functioning whole.
From a flight of fancy to a business reality, information architecture has become the cutting edge of IT and the possibilities are just beginning to be understood. By getting in on this aspect of IT, you can open up all sorts of possibilities for yourself, so you shouldn’t overlook it when you are considering how to present your IT skills. Let businesses know exactly what you have to offer and you can make yourself the architect of their success… and your own!